Meet our founder cheri tree

Our B.A.N.K. Team Is Here to Serve You

When B.A.N.K. creator Cheri Tree was first starting out in financial sales, she struggled to get ahead, making only $700 in commissions her first year. In an effort to catch up, Cheri decided to learn everything she could about sales, including discovering several personality typing systems. Cheri found personality science compelling, but difficult to apply in real sales situations.

Frustrated with the status quo, Cheri dedicated herself to reverse-engineering personality science to understand as much about her prospects as she had learned about herself. In the process, Cheri created B.A.N.K.​ - the first easy system that combined the proven brilliance of personality science with real-world best practices for the sales process. Plus, she made the system itself fun, simple, and quick - perfect for real sales calls with clients. Using B.A.N.K, Cheri grew her income from $72,000 to over $500,000 in just 12 months and brought her income up to over $1 million in just three years, experiencing over a 1400% increase! As a result of her tremendous success, her B.A.N.K. methodology has started to spread virally to top organizations all over the world.

CHERI TREE is a best-selling author, professional keynote speaker, executive business coach, world-renowned sales trainer, and entrepreneur. She is the Founder and CEO of BANKCODE, with clients in more than 40 countries worldwide. Cheri has spoken to hundreds of thousands of entrepreneurs and sales professionals globally. She has been featured in numerous international publications and shared the stage with icons such as Tony Robbins, Robert Kiyosaki, Suze Orman, Les Brown, and Sir Richard Branson. Cheri has also lectured at Harvard University and UC Berkeley, and she is considered the number one personality sales trainer in the world. She lives in Laguna Beach, California.

For more information about Cheri, visit

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